Twitch Copyright Content ID System
Twitch recently announced that it had partnered with Audible-magic to scan vods for copyrighted music and when said music is detected they’ll silence a whopping 30 minute portion of the video that contains said sound. Sounds fair right? Lets look a little deeper.
The premise behind the decision is solid enough. You don’t own the music rights to these soundtracks therefore we’re not going to store them in our vod system.
Simple, right? Well not so much. The Audible-Magic system will cut any 30 minute portion of a video containing sounds owned by any of its clients, any sound.
Why is that bad? Well its not limited to songs or music it also include game soundtracks and game sounds. imagine that, a broadcast of a game over a gaming broadcast channel containing in-game sound effects and music. Whats more something as simple as a car driving past your house with loud music to even your phone going off for a few seconds can get your vods cut for the entire 30 minutes.
But surely the system is smart enough to pick the right things? Well apparently no, videos have been getting shushed over for a seemingly no reason. Various talk shows that use no music get shushed, tournament streams held by game companies are getting shushed for their own soundtracks. Its a heavy handed approach that many people will be fairly reminded of from earlier in the year with YouTube’s big kerfuffle over Automated Copyright ID systems.
Is this bad? sure, that’s a reasonable outlook. Was this unexpected? no, in no way shape or form was anyone doubting that this was coming in some form. The law is very clear on matter of music copyright. you have to feel somewhat sorry for those affected.
Does this overly matter though to Twitch streamers? Not really, twitch hasn’t been exactly great with its vod service and whats more it has shown no signs of updating it. The majority of people who actually care about their vods are the kind of people who upload it to other places after it goes through editing and quality control, and rightly so, one good example of this is the Co-Optional Podcast hosted by the prodigious TotalBiscuit, Jesse Cox, and Dodger. YouTube is the go to place at the moment.
Will this affect the streams? Nope, streams will continue to be unregulated for music. I mean, nobody really tunes into random streams to listen to music, and if they do they should be introduced to the marvels of modern music software’s such as spotify. The whole thing could be seen to be some kind of peace offering to the higher ups in the music industry to allow twitch to continue to operate its streams unregulated.
Here’s hoping it gets cleared up fast, with minimal hassel for the streamers who entertain us daily.